B4YO has recently finalized its second investment to Woow, a social+ mobile app for home improvement and design. Woow creates an ecosystem where shopping meets social dynamics, vendor partners utilize various forms of digital communication and shoppers can simply enjoy a feed designed to their likings. Woow distinguishes itself by its focused content, which attracts both consumers as they do not get lost in their search and vendors who enjoy higher conversion rates.

B4YO Capital’s idea-stage investment will primarily support software development and content/early adopter growth.

 

For more information, please visit https://woowapp.co/